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About us

Svaraa jewels; being the Pioneer of lab-grown diamond jewellery in the entire nation, Svaraa mainly focuses on providing an exemplary holistic jewellery experience. Every masterpiece at Svaraa is curated with utmost expertise and par excellence craftsmanship so that every time you adorn the jewellery, You'll be the showstopper, and it will surely light up your glamour.

From the first sketches to the final product curation, every production stage embodies our unwavering pursuit of excellence, ingenuity, and creativity. Allow us to take you behind the scenes to see the creation of a masterpiece.


Precision, comfort & durability comes on the first preference for every masterpiece designed at Svaraa. Every masterpiece is curated considering the artfully tapered prongs, hidden accents beneath the center gem, and each detail of the jewellery is designed with utmost precision to give you exquisite jewellery, You'll surely admire from dusk till dawn.


Every magnum opus jewellery design is brought to life by craftsmen with quintessential experience. Our collections are distinguished by artistry and craftsmanship. Our craftsman believes that jewellery creates a picturesque image in the minds of the wearer and those around them. Craftsmen at Svraa take inspiration from a wide range of sources. Each Jewellery crafted at Svaraa has its distinct tale, making it effortlessly the most Luxurious, Fashionable, and Elegant masterpiece. 

Lab Grown Diamonds

Svaraa jewels aims to provide the most Elegant, Exemplary, and Luxurious Lab-Grown Diamond Jewellery to all the fashion admirers around the globe. Lab-Grown Diamonds are mining free and eco-friendly; henceforth, they become a sustainable choice to choose.

Legacy Of Kalamandir Jewellers

A legacy of more than 36 years, The Sparkling journey of Kalamandir Jewellers started in 1986 in the small town of Kosamba near Surat, Gujarat. A team of 5 members with solid willpower, knowledge, and vision started the journey to become India's leading jewellery retail brand with a small store of around 200 Sq.ft. Kalamandir Jewellers leaped the growth by building years of Trust, Reliability, and Quality among the minds of customers; Currently, the Brand has more than 650+ dedicated staff to serve the customers.The company has introduced some of the most prominent National jewellery brands like Rishta, Kingly, Indo-Italian, Rainbow, Ruby & Rishtabandhan; with this and the constant love of customers, Kalamandir jewellers is today GUJARAT'S leading Retail Jewellery Brand.

Kalamandir Jewellers extends its fraternity with Svaraa jewels to expand its top-notch and class-apart designs, craftsmanship, and world-class quality. The collaboration of these two brands aims to provide the most opulent and beyond resplendent diamond jewellery that suits your class and style.

Our Team

Our company is built on strong foundation, and the strongest pillars of our company are Quality and Trust.

Milan Shah

(Founder & MD)

Mr. Milan Shah the Founder of Svaraa. The Visionary man plays a significant role in the all-around development of The 'Kalamandir Jewellers-The Pride of Gujarat'. He owns the expertise of over more than 25 years in the Jewellery industry and in simple words, he's a complete library of knowledge of Jewellery & Diamonds.
Svaraa is being nurtured under the leadership of Mr.Milan Shah with a vision of providing the most exemplary and world-class diamond jewellery to people.

Chahat Shah


Chahat Shah is an accomplished CEO of Svaraa Jewels. He is an expert in the jewellery industry, with a deep understanding of design innovation, product line optimization, marketing strategies, and customer relations. As the visionary leader of Svaraa Jewels, Chahat's unwavering commitment to excellence has helped the company consistently exceed customer expectations.

His passion for craftsmanship and his innate ability to build strong connections with his team and clients have made him an indispensable force in the world of fine jewellery. Under his guidance, Svaraa Jewels continues to set new standards for elegance and excellence, firmly establishing its position as an industry leader and solidifying his reputation as a true industry trailblazer.

Rajesh Goud

(Digital Operations Head)

Rajesh Goud is a seasoned professional in the realm of digital operations, e-commerce management, and digital marketing, boasting over 4+ years of dedicated expertise in the field. As the Digital Operations lead at Svaraa Jewels, he has consistently demonstrated his ability to navigate the ever-evolving digital landscape with finesse. Rajesh's dynamic approach to e-commerce management has propelled Svaraa Jewels to new heights, optimising online processes and enhancing customer experiences.

His astute understanding of digital marketing strategies has been instrumental in driving brand visibility and engagement, cementing his reputation as a visionary in the industry. With a proven track record of delivering results and a passion for innovation, Rajesh Goud is undoubtedly an invaluable asset to the world of digital operations.

Tushar Mistry

(Creative Head)

Mr. Tushar Mistry has over eight years of professional expertise in the creative field. As the Creative Head of Svaraa Jewels, he has continually proved his extraordinary abilities and creativity in developing appealing graphics, creatives, and other digital assets. His outstanding ability to develop and implement unique concepts was crucial in creating Svaraa Jewels as an industry-leading brand.

Mr. Mistry has established himself as a trusted leader in the creative field due to his acute attention to detail and desire for quality. His unique approach and ability for out-of-the-box thinking have gained him recognition and a reputation. Mr. Tushar Mistry is a significant addition to the company, and his services to Svaraa Jewels are priceless.

Jayanth Varma

(Content Strategist)

Jayanth Varma, the astute content strategist at Svaraa Jewels, boasts an impressive track record of more than 3+ years in the realm of content management. With a keen eye for detail and a passion for storytelling, Jayanth has consistently demonstrated his ability to craft compelling narratives that resonate with audiences.

His expertise extends beyond mere words, as he possesses a deep understanding of the intricacies of the jewellery industry, seamlessly blending creativity with industry knowledge to create content that not only captivates but also educates. With a commitment to excellence and a flair for innovation, Jayanth Varma continues to play a pivotal role in shaping Svaraa Jewels' digital presence and establishing the brand as a true leader in the world of fine jewellery.

Abhishek Ghaskante

(Inventory Head)

Abhishek Ghaskante is the Inventory Head at Svaraa Jewels, where he honed his skills in product and inventory management for over six years. With a keen eye for detail and a knack for staying ahead of market trends, Abhishek plays a vital role in keeping Svaraa Jewels products readily available and operations running smoothly.

His commitment to excellence and creative problem-solving make him a key player in the company's ongoing success.

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